FLR349 opens first shop in Chiang Mai Province, Thailand

Rattapat Sichanklad, the FLR349 fund secretary, at the FLR349 shop storefront ©WWf Thailand. 

Rattapat Srichanklad, FLR349 Fund Secretary, has opened the first FLR349 shop in Chiang  Mai Province Thailand. Based at the FLR349 headquarters, the shop sells produce from farmers in the FLR349 network from Lhong Pong and Galyani Vadhana Districts.
 
Ratatapat buys produce form the network upfront weekly, and the profits are cycled back into the project’s reforestation work. At the present, the farmers’ network from Galyani Vadhana District is sending up to 20,000 baht (approximately 660 USD) of produce to the shop per week.

FLR349 shop storefront ©WWf Thailand. 
 
To reduce food waste the shop also purchases ‘b grade’ quality produce from the farmers, which would not otherwise be sold to customers. These along with the ‘a grade’ produce the shop was not able to sell and has started to decline in quality, while still being edible, are donated back to the community as part of the Food Sharing for Love campaign.

FLR349 shop donation basket ©WWf Thailand. 

The shop also features an online system where customers can order products through the Line messenger app. Simply search for ‘flr349’ on the application or scan the QR code, which is on all the products sold at the shop, and customers can easily chat with the store to ask questions or place an order. 

 Produce with online store QR code ©WWf Thailand. 

Produce with online store QR code ©WWf Thailand. 

FLR349 store Line account ©WWf Thailand.